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Sainsbury’s has cut the cost of a number of popular products to help customers with the cost of living crisis

Sainsbury’s has slashed the price of more than 40 dairy products as it aims to support customers with the rising cost of living. Sainsbury’s shoppers will be able to save up to 60% on popular dairy essentials including cheese, cream and yoghurts from today (May 30).

The supermarket chain is also adding customer favourites, such as Lurpak and Philadelphia, to its Nectar Prices campaign.

Sainsbury’s slashes the price of 40 dairy products by up to 60% from today to help cost of living crisis